One Simple Way to Make a Real Difference
Meet Elizabeth, Founder of Lactation Care with Elizabeth.
A Website Redesign Rooted in Real Life, Real Moms, and Real Impact
Lactation Care with Elizabeth (LCE) is a local, Lexington-based, woman-owned business. Elizabeth and her team are exceptional in real life, compassionate, highly skilled, and deeply trusted by the families they serve.
But her older, previous website told a dense, complicated story. This story asked too much of her users who already had very little to give.
And her users?
They’re tired.
They’re overwhelmed.
They’re navigating feeding challenges, postpartum recovery, and the emotional weight of early motherhood, often all at once.
This redesign wasn’t about adding more.
It was about clearing the noise for her users.
From Expertise to Ease
Elizabeth’s in-person care is rooted in whole-body, root-cause thinking. She looks beyond symptoms to understand how feeding challenges fit into a much bigger picture for both mom and baby.
That philosophy deserved to come through online, but without overwhelming the very people it’s meant to serve.
Instead of leading with everything Elizabeth knows, we reshaped the experience around what a mom needs in that moment.
We softened the language.
We clarified pathways.
We reduced decision fatigue.
The information is still there, but now it’s paced, prioritized, and presented with intention. The site guides rather than floods, allowing families to feel supported instead of pressured to understand everything at once.
The design itself plays a quiet but critical role. Clean layouts create space to breathe. A calm visual hierarchy helps the eye know where to land. Trust is reinforced not through flash, but through consistency, clarity, and restraint.
Nothing shouts. Every element reassures, through calm tones and a soft, steady visual rhythm.
The result is a website that doesn’t just function well, it feels supportive.
LCE’s new website is a true 24/7 extension of the in-person care.
The Bigger Why
At the heart of this project was something bigger than a redesign.
Elizabeth’s work strengthens moms.
Stronger moms strengthen families.
Stronger families build stronger communities.
That ripple effect matters.
And just as LCE approaches feeding challenges as part of a larger story, this project reflects a belief we hold deeply at Swayze Design Studio:
Thoughtful design, rooted in empathy and clarity, has real impact when it organizes many moving parts into a clear, unified story.
Our Role as Designers
This project is a reminder of what Swayze Design believes design is truly about.
Our role isn’t just to clean things up or make things shinier. It’s to:
Listen deeply
Identify pain points that aren’t always obvious
Honor expertise without overwhelming the user
Shape experiences that feel supportive, not demanding
Align messaging to create a stronger, unified voice
When strategy, storytelling, and user-centered design work together, the result isn’t just a better website.
It’s a gentler entry point.
A clearer path forward.
A more human experience.
And for the moms who land on LCE’s site at 2 a.m., tired and searching for answers, that clarity isn’t just helpful.
It’s kindness and compassion!
One simple way to make a real difference?
Design for the person in front of you, not the expertise behind you.
If your website is trying to say everything, it may be asking too much of the people you’re trying to serve.
At Swayze Design Studio, I help purpose-driven businesses translate deep expertise into clear, supportive digital experiences, so your website guides, reassures, and connects at every touchpoint.
If you’re ready for a website that reflects the care you bring in person, and meets your audience where they truly are, I’d love to partner with you.
Clarity is kindness. Let’s design accordingly.
One simple way to make a real difference?