User-centered website design for purpose-driven businesses

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Swayze Design Studio UX Designer with long wavy hair smiling and standing against a brick wall in an outdoor setting.

User-Friendly Website Design Services

IS YOUR WEBSITE WORKING FOR YOU 24/7 SHOWCASING CLEAR, AUTHENTIC, USER-FRIENDLY DESIGN & CONTENT?

Whether you’re unsure what isn’t working, ready for a strategic refresh, or starting from scratch, I help purpose-driven businesses create clear, user-centered websites that build trust and turn visitors into confident, empowered clients.

Site, SEO/AEO Audit

Uncover hidden problems and user experience opportunities holding your site back.

Website Redesign

Go beyond surface-level updates with a redesign rooted in user research and best practices.

New Optimized Website

I’ll guide you from strategy to launch with a design built on research, testing, and clear goals.

Site Management

Keep your new site running like it should with ongoing care and updates.

Clients and Partners

Partnering with purpose-driven brands to create strategic, user-friendly digital experiences that build trust, bring clarity, and move their mission forward.

  • The Bright Spot's owner Angie Madden.
  • Logo with stylized symbol and the text "CCCU" in dark blue on a white background.
  • Sylvia & Bernie Lovely of Azur Restaurant & Patio by Abby Laub.
  • Jennifer McChord
  • Headshot of Abby Laub
  • Do Good Now logo
  • Logo for Lactation Care with Elizabeth featuring a stylized purple graphic of a mother nursing a baby, with the text 'Lactation Care with Elizabeth' in purple.
  • Kelsey Riley Co
  • Lexington Latin School Lexington KY logo
  • Jennifer McChord

    Calm Leadership, Strategic Clarity, and Steady Execution

    “Meg listens with discernment, prioritizes with wisdom, and translates complexity into thoughtful, user-centered digital experiences. Her work reflects not only strong UX and web strategy, but a genuine understanding of institutional mission and identity. She empowers those around her, builds trust across teams, and consistently turns challenges into opportunities for clarity and excellence. I would wholeheartedly recommend Meg to any institution seeking a strategic partner who leads with both expertise and heart.”

    — Jennifer McChord, Vice President of Enrollment & Marketing at Asbury University

  • Headshot of Abby Laub

    Clarity, Calm, and Expertise + Spark of Joy

    “I’ve worked with Meg on multiple projects, and she is a true expert - not just on the technical website build, but on helping her clients identify what their public facing messages should be. She is constantly enthusiastic while also helping push to meet deadlines, and is a joy to work with!”

    — Abby Laub, Co-Founder & President of Laub Media Group

  • A smiling woman with short blonde hair, wearing a black Nike jacket with a logo of a wolf, a coral T-shirt, and large earrings, standing outdoors on a porch with trees and a road in the background.

    Makes Dreams a Reality

    "Meg is a creative genius! Through listening and questioning, she brought my dream to life. From showing her understanding of my passion through colors, fonts, and perfect content to developing a unique user experience, Do Good Now was born on the web! Forever grateful!"

    — Kristin Zeppelin, Director & Founder Do Good Now

  • The Bright Spot's owner Angie Madden.

    Understands Small Businesses

    “As a small business owner, the task felt very overwhelming to accomplish on my own. Meg was so thoughtful in her approach to supporting me through the process. She explored what The Bright Spot was all about and helped me figure out how to communicate that through my website. She broke the website design tasks down into bite-size pieces so that (even as a busy small business owner) I could keep making progress to reach my goals.

    — Angie Madden, The Bright Spot Owner

  • Sylvia & Bernie Lovely of Azur Restaurant & Patio by Abby Laub.

    And So Much More

    “We cannot thank Swayze Design Studio enough. From the very beginning, Meg guided us with creativity, attention to detail, kindness, and confidence. The website is truly beautiful, and we know it will have a meaningful impact on our business. This journey was such a gift, and we are so grateful for her talent and heart. She is a true advocate for the user and the client.”

    — Sylvia Lovely, Azur Restaurant & Patio