Recent UX Web Design Projects
Every client has a unique story to tell. My goal is to remove the clutter, focus the narrative, and design websites that highlight each client’s unique value proposition in a way their audience will immediately understand.
With a blend of user experience design, brand strategy, and content clarity, I create websites that work for you—sites that engage users, build trust, and convert visitors into loyal clients.
Asbury University
Higher Education Website UX Redesign & Rebrand
This large scale project with many moving parts was only possible with an amazing team.
UX/ UI Research, Design, & Strategy | Project Manager | SEO Training | Responsive, SEO Optimized Web Design | Collaboration
Asbury University in Wilmore, Kentucky inspires students, fosters academic excellence, and nurtures spiritual growth through a Christ-centered education. Their legacy deserved a digital presence that matched.
In collaboration with 5° Branding, I served as the primary lead for Asbury’s full website redesign—overseeing migration, implementation, and launch. This project required rethinking site architecture, restructuring 1,000+ pages, and aligning content with prospective student needs. The result was a mobile-first, student-centered website that communicates Asbury’s academic excellence, campus culture, and faith-driven mission.
The Bright Spot
Website Design for Women-Owned Small Business
Thank you, Angie for trusting me with your mission.
UX/ UI Research, Design, & Strategy | Project Manager | Content Creation | Responsive, SEO Optimized Web Design | Collaboration
Lexington, Kentucky’s The Bright Spot, founded by Angie Madden, EdD, is a woman-owned business built on creativity, connection, and community. Angie envisioned a welcoming space where kids, homeschool groups, families, and adults could come together to learn, create, and grow—and she turned that vision into reality.
At Swayze Design Studio, I partnered with Angie to bring that vision online through a website that reflects the heart and soul of her business. The new site is user-friendly, accessible, and easy for her to manage, with vibrant photography from Cara Dee Photography, SEO strategies to expand reach, and seamless social media integration to strengthen community engagement.
Do Good Now
Nonprofit New Website Design
Your story inspires, Kristin. Honored to bring it to life through design.
UX/ UI Research, Design, & Strategy | Project Manager | Content Creation | Responsive, SEO Optimized Web Design
Do Good Now empowers volunteers, helps organizations, and builds community in York County, South Carolina by connecting those who need help with those ready to serve.
I partnered with Do Good Now to create their first website, guiding them in articulating their unique value proposition in the voice of their users. The August 2024 launch drew over 11,000 visitors in the first two weeks, leading to multiple email sign-ups and even a radio interview. This project highlights how strong UX and strategy can help nonprofits amplify their mission and engage their audience.
Frankfort Park Farm
Equine Industry Mobile-Friendly, SEO Website Redesign
Thank you, Brendan and Olive, for trusting us with your story.
UX/UI Research and Design | Responsive, SEO Optimized Web Design | Collaboration
Working alongside Kelsey Riley of Kelsey Riley Equine Marketing, we reimagined Frankfort Park’s digital presence to match the caliber of their hands-on program. Together with the stunning photography of Matt and Wendy Wooley of EquiSport Photos, we crafted a clean, modern site that captures the care, expertise, and craftsmanship Brendan and Olive Gallagher pour into every horse. The final product, “A Lexington, Kentucky Boutique Thoroughbred Farm Producing Stakes-Winning Racehorses.”
This project was about more than design—it was about honoring tradition, attention to detail, and the deeply personal approach that sets Frankfort Park apart.
StrongerLife- the Gym for 55+
Generational Website Redesign for a Fitness Center
Thank you, Dustin and Jeff, for trusting me with your vision.
UX/ UI Research and Design | Generational Design Training | Responsive, SEO Optimized Web Design | Collaboration
StrongerLife is a life-changing fitness community for people over 55, created by Doctors of Physical Therapy specializing in active aging. Their challenge was clear: how do you authentically speak to an older audience when the founders are younger than their users?
Through generational design research, usability testing, and brand refinement, I helped StrongerLife redesign their website and digital presence to authentically communicate across age groups. The updated site, social strategy, and customer journey funnel ensure their messaging resonates with their user.
More Design Projects
